Question
Is Amazon approaching a Global integrated marketing communications? - How does Amazon strengthen its Brand equity? - Is communication strategy centralized?
Is Amazon approaching a Global integrated marketing communications?
- How does Amazon strengthen its Brand equity?
- Is communication strategy centralized?
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1 Global Integrated Marketing Communications IMC Approach Amazon has been known for adopting a global integrated marketing communications approach It ...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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