$\_\_\_\_\_$ is an attempt to incite publicity and public excitement surrounding a product through a creative event while $\_\_\_\_\_\_$ is a strategy to get consumers to share a marketer$$s message.

a$.$

Personal selling; word$-$of$-$mouth communication

b$.$

Buzz marketing; word$-$of$-$mouth communication

c$.$

Viral marketing; buzz marketing

d$.$

Word$-$of$-$mouth communication; viral marketing

e$.$

Buzz marketing; viral marketing $.$

a$.$

brand equity.

b$.$

brand loyalty.

c$.$

brand licensing.

d$.$

brand extension.

e$.$

co$-$branding.