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________ is an estimation of what a price should be based on information a consumer gathered, such as advice, advertisements, or comparison shopping. Group of
________ is an estimation of what a price should be based on information a consumer gathered, such as advice, advertisements, or comparison shopping. Group of answer choices An external reference price Perception of value An internal reference price Optimum price
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Introductory Business Statistics
Authors: Alexander Holmes , Barbara Illowsky , Susan Dean
1st Edition
1506699847, 9781506699844
