Is Apple Its Own Obstacle? ling, but when a company has innovation with no take the lead in that market, and profit from that po I that competition has arisen to seize the opportun d out for Apple throughout its existence, starting he Apple II introduced concepts that were novel at t user interface, a mouse, a laser printer, and a color tured only 2 percent of the $180 billion worldwide m ers consider Apple's products as being easier to us e elegant than their rivals. Despite this acknowled have been able to mimic Apple's innovative featun and scale that Apple has been unable to reach. is obvious: "If Apple is so great in respect to new do consumers keep going elsewhere?" Analysts not license its operating system in the 1970s as the he home PC market; however, the same analysts ar I have righted itself by capitalizing on its early lost