is applied on keyword, ad group and account level. It is important that your entire account has a good $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_,$ as it affects ranking and the cost per click. The $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ is ranked on a scale from $110$ and available at the keyword level. The score is calculated based on the combined performance of these three components:Expected CTR: The likelihood that your ad will be clicked when shownAd relevance: How closely your ad matches the intent behind a users searchLanding page experience: How relevant and useful your landing page is to people who click your ad$.$Group of answer choicesCost ScoreLimited ScoreQuantity ScoreQuality Score