Aaron gets up every morning and goes to the restaurant where he cooks. When talking about his job, Aaron says, "I can't help it-I love to make people happy! The looks on their faces when they see their dinners is all the reward I'll ever need!" Aaron has never been late to work, and he always shows up with a smile. Speed is the name of the game when you are picking apples-the more you pick, the more you get paid. Gustavo receives $13 per box. He and his coworkers know that if they pick fewer than five boxes a day, they will be asked to leave the orchard. Employees at Rapid Rents, a furniture rental store, all know that the value that binds them together is respect. That means respect for everyone who enters the store and respect for coworkers up and down the organization's hierarchy. While managers meet with their employees regularly to coordinate schedules, there is really very little formal control needed, since everyone in the organization knows that the most important thing they can do is to treat others with respect. Customer satisfaction is the goal of all customer service representatives, but it can be very difficult to link customer satisfaction to a particular representative. For that reason, representatives are often measured on their behaviors, such as the number of times their phones ring before calls are picked up and whether the representative listens carefully to the customer's problem before offering a solution. At Eagle Video, each production crew manages itself without much interference from senior management. Crews can make their own decisions about how to do their work. Each crew is dedicated to the job at hand, and different jobs seem to bring different crew values to the forefront. For one client, the crew will be totally focused on getting exactly the right lighting and set, but for another client, the crew might do everything in its power to get the job done as quickly as possible. Safety is a key concern at most industries, but it is especially important at BigBoom Fireworks Factory. Employees must use carefully standardized procedures for packing fireworks to prevent unwanted explosions.