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is communication by a marketer that informs, persuades, and reminds potential buyers about a product or service so as to influence their opinions and elicit
is communication by a marketer that informs, persuades, and reminds potential buyers about a product or service so as to influence their opinions and elicit a response.
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Pricing
Placement
Promotion
Value cocreation
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Introduction to Management Science
Authors: Bernard W. Taylor
11th Edition
132751917, 978-0132751919
