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__________ is important to many marketing strategies because it influences consumers to voluntarily modify what they do and buy to identify with the source of
__________ is important to many marketing strategies because it influences consumers to voluntarily modify what they do and buy to identify with the source of the power. ANSWER Unselected Expert power Unselected Information power Unselected Referent power Unselected Legitimate power
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Hospitality Management Accounting
Authors: Martin G Jagels, Catherine E Ralston, Jagels
10th Edition
0470052430, 9780470052433
