Is it possible that a company's competitive strategy targets ALL the customers in the market? Explain your response.

Explain the value chain for Amazon with a specific example (hint: notice what is Amazon's main "product or service"). Explain how Amazon has achieved strategic fit through its recent major decisions such as purchasing Whole Foods and opening Amazon stores.

Compare the needs and priorities of a customer shopping cloth online from Macys versus a customer who goes to a Macys store to buy cloth.