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Is marketing practice little more than 'telling and selling', while marketing science is really just a matter of carrying out experiments, tests, surveys and other

Is marketing practice little more than 'telling and selling', while marketing science is really just a matter of carrying out experiments, tests, surveys and other research to help organisations sell more? Or is marketing practice truly concerned with satisfying customer needs by interacting and working with the customer, and the science concerned with furthering this aim?

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