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Is mobile just another channel for a bank like BoA? a Yes, and it will cannibalize customers from other banking channels b No, it is

Is mobile just another channel for a bank like BoA?

aYes, and it will cannibalize customers from other banking channels
bNo, it is more than another channel as it offers new opportunities
cYes, and it will add new customers and not impact other banking channels
dNo, it’s something else entirely

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