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Is Nationwide's slogan an isolating mechanism that could help to give Nationwide a sustainable competitive advantage over its rivals? Defend your answer.
- Is Nationwide's slogan an "isolating mechanism" that could help to give Nationwide a sustainable competitive advantage over its rivals? Defend your answer.
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The Business of Tourism Management
Authors: John Beech, Simon Chadwick
1st edition
273688013, 273688014, 9781405871631 , 978-0273688013
