is observed that the advancement of non-financial performance measurementscomplements the financial measurements to create a measurement control system of morerobust performance (Bueren & Texeira, 2014). Thus, nonfinancial performance indicatorshave an intuitive appeal as they are typically perceived to be drivers of an organization'slong term performance. However, many organizations fail to adequately incorporate them intheir control systems. Using the five major components/perspectives that organizationstarget to "control" Discuss the major challenges today's managers may encounter whileincorporating them and the measures they could put in place to mitigate the challenges