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is simply a set of common and accepted norms, values, perceptions, assumptions and g shared by a society. International managers need to understand that there
is simply a set of common and accepted norms, values, perceptions, assumptions and g shared by a society. International managers need to understand that there are cultural di in different countries, but many don't even consider them. A culture from one generatic next can and will affect international management. References Bennett, C. J., & Raab, C. D. (2017). The governance of privacy: Policy instruments in global perspective. Routledge
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