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Is target marketing a more palatable way of saying stereotyping? Or is it something different? Can companies use symbols and language that are important to

  • Is target marketing a more palatable way of saying stereotyping? Or is it something different?
  • Can companies use symbols and language that are important to their target audience in ways that aren't offensive or exploitative?
  • Do you find overt use of group-specific symbols/language offensive or exploitative?

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