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Is the acquisition of a product like this the best new product development strategy for Swiss Army? What new product challenges does the company create/avoid
- Is the acquisition of a product like this the best new product development strategy for Swiss Army?
- What new product challenges does the company create/avoid with this strategy?
- Based on where fragrances are in the product life cycle, is this a smart/stupid move for the company?
- Based upon where fragrances are in the goods-services continuum, is this a good move for Swiss Army?
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Social Media Management
Authors: Ben Shields
1st Edition
019029633X, 978-0190296339
