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Is the consumer marketing approach taken by Live Tests appropriate for all B-to-B marketers? Explain.
Is the consumer marketing approach taken by "Live Tests" appropriate for all B-to-B marketers? Explain.
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This marketing approach suits big companies with the appropriate budget The coast of this campaign b...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
