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Is the following statements value, brand, or relationship equity what a customer gives compared to what they get personalization being known image brand ethics loyalty
Is the following statements value, brand, or relationship equity
- what a customer gives compared to what they get
- personalization
- being known
- image
- brand ethics
- loyalty program
- quality
- advertising
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
