2. Is the Mexican culture a high- or low-context culture? Why is this important regarding the mistake made by American Airline's marketing campaign?
4. What could American Airlines have learned about the communication consequences of high- and low-context cultures?
6.  Ken Button's (2008) research, The Impacts of Globalization on International Air Transport Activity lists American Airlines as one of ten large airlines transporting passengers around the world.
   • Why is it important for American Airline leaders and employees to understand the cultural value of high- and low-context cultures?