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is the process by which the company creates a positive image and customer preference through third - party endorsement. A . Marketing B . Advertisement
is the process by which the company creates a positive image and customer preference through thirdparty endorsement.
A Marketing
B Advertisement
C Social media marketing
D Public relations
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Supply Chain Logistics Management
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
4th edition
78024056, 978-0078024054
