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Is the revenue mix % by period showing any trends from 2016-2020? Why is this happening? Revenues Cineplex generates revenues primarily from box office and

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Is the revenue mix % by period showing any trends from 2016-2020? Why is this happening?

Revenues Cineplex generates revenues primarily from box office and food service sales. These revenues are affected primarily by theatre attendance levels and by changes in BPP and CPP. Due to the closures as a result of the COVID-19 pandemic, revenues were materially impacted during 2020. The following table presents the revenue mix for comparative years: Revenue mix % by period 2020 2019 2018 2017 2016 Box office 31.8 % 42.4 % 44.9 % 46.2 % 49.8% Food service 26.0 % 29.0 % 29.5 % 28.5% 28.8 % Media 15.6 % 11.8 % 10.1 % 10.8 % 11.3 % Amusement 18.6 % 13.7 % 12.8 % 11.9 % 7.6 % Other 8.0 % 3.1 % 2.7 % 2.6 % 2.5 % Total 100.0 % 100.0 % 100.0 % 100.0 % 100.0 % Cineplex has four reportable segments, film entertainment and content, media, amusement and leisure and location- based entertainment. The reportable segments are business units offering differing products and services and managed separately due to their distinct natures. These four reportable segments have been determined by Cineplex's chief operating decision makers. The revenue mix percentages for the four reportable segments during the year were materially impacted by the closures and reduced capacities of theatres and LBE locations as a result of COVID-19. Revenue mix % by year Film Entertainment and Content Media Amusement and Leisure LBE Total Year to date 2020 64.0 % 15.5 % 14.4 % 6.1 % 100.0 % 2019 72.8% 11.8% 10.7 % 4.7 % 100.0 %

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