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is the step of the decision-making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there
is the step of the decision-making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve the problem. Situatioral analysis Information search Problem screening O Product evaluation Problem recognition
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
