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is the synergistic and mutually beneficial use of an organizations's core competencises and resources to deal with key stakeholders so as to bring about organiztional

is the synergistic and mutually beneficial use of an organizations's core competencises and resources to deal with key stakeholders so as to bring about organiztional and societal benefits.

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Social responsibility

Business ethics

Corporate philanthropy

Strategic philanthropy

Cause

-

related marketing

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