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Is the use of SEO (search engine optimization) considered an advertisement under rule 7.2 of the ABA Model Rules? For example, a lawyer buys keywords

Is the use of SEO (search engine optimization) considered an advertisement under rule 7.2 of the ABA Model Rules?

For example, a lawyer buys keywords that cause their ads to appear above or around the search results page whenever someone types in they keywords that they bought.

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