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Is there any difference between for-profit and non-profit organizations' use of the internet for creating brand equity for the organization as a whole? In your
Is there any difference between for-profit and non-profit organizations' use of the internet for creating brand equity for the organization as a whole? In your original thread, compare one of the companies you are studying in the course project with one of your favorite charities to support your response
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
