Is there statistical evidence to show Best Rest customers value price over comfort?

Is there statistical evidence to show Non Best Rest customers value price over comfort?

First column is best rest customers, second column is non best rest customers.

Purchase factors "Which of the following factors were very important when you made your most recent mattress purchase?" internet users aged 21+ who purchased a mattress in last five years Best Rest Best Rest All Sample Size (n) 183 159 342 Price $7.9% 74.8% 55.8% Comfort 58.5% 57.2%% Quality 57.9% 54.5% 53.5% 59.4% Durability $4.1 49.1% 51.8% Pressure relief 14.8% 50.3% 47.4% Support 12.6% 39.0% 40.9% Mattress type [e.g., innerspring, memory foam] $9.9% 32.7% 36.5% Brand reputation 36.6% 31.4% 34.2% Temperature regulation [i.e., sleeping cool] 29.0% 21.4% Warranty 25.4% 24.6% 25.2% Materials 24.9% 21.3% 25.8% 23.4% Online reviews 24.0% 21.49 Hypoallergenic 22.8% 9.8% 8.2% 9.1%