1. Is this a project they should undertake?Why or why not?

Conch Republic Electronics(CRE)

CRE is a midsized electronics manufacturer located in Key West, Florida.They are introducing a new Smart Phone to replace their existing Smartphone noted especially for automatically playing Jimmy Buffett songs when turned on.

The CEO has hired Bobby Hatter, a recent Stetson MBA graduate, to provide a report on the feasibility of this new venture.Bobby has documented the following facts:

CRE spent $175,000 to develop a prototype of the new phone and then spent $22,000 for a Marketing Study to determine the expected sales figures.

The variable cost to manufacture the phone are $352 per phone.

Fixed costs are estimated at $80,000 per year.

The phone will sell for $425 each with estimated sales volumes as follows:

YR 1 1500

YR 2 4700

Yr3 5900

Yr4 3200

Yr5 2000

The equipment to produce the phone will cost $450,000 and will be depreciated on a straight-line basis over the 5-year project life cycle.CRE has a corporate tax rate of 21% and feels that it must earn at least a return of 20% on this project.CRE borrowed $475,000 to fund this project (beginning balance), so after the purchase of the equipment, the remaining balance was in the bank as working capital.Bobby noted that although there was a loss in year 1, the project showed a positive cash flow and he had to explain this to his management of where the $29,500 came from.