iSeeit!: Developing a Sustainable Competitive Advantage

A sustainable competitive advantage can be achieved when a firm produces a product that exhibits characteristics that are rare, valuable, and hard to imitate. To develop a sustainable competitive advantage, firms need to ensure they fulfill the four key elements of excellence: customer, operational, product, and locational. This activity is important because firms face a lot of competition, and in order to survive, they must develop and sustain a reputation for value and excellence that they can maintain over time.

The goal of this activity is to illustrate how Crepes a La Nana manages to sustain its competitive advantage in a saturated dessert truck market using each of the four key elements of excellence.

Click the $$ button to watch the video. Then, answer the questions that follow.

Which of the following statements about MaryAnn$$s business confirm that MaryAnn is fulfilling customer excellence?

Multiple Choice

MaryAnn makes sure her food truck is parked in a busy part of town.

MaryAnn has several people on hand to help her during the lunchtime rush.

MaryAnn uses special heirloom fruits in her crepes as per her traditional family recipes.

MaryAnn makes sure she keeps ingredient lists on hand for customers with dietary restrictions.

MaryAnn makes sure her catering website comes up at the top of an online search.