iSeeit!: Global Marketing Strategy Global marketing is a marketing strategy that consciously addresses customers, markets, and competition throughout the world in an effort to sell more products in more markets. This activity is important because an increasingly globalized world opens up new opportunities for marketers to likewise develop and maintain a global vision The goal of this activity is to illustrate whether companies should engage in global marketing, and why. We see global marketing in action at A&M Fashions in the video that follows. Click the button to watch the video. Then answer the questions that follow. a. Why are smaller firms like A&M Fashions now able to compete in the global market against larger firms? because barriers to international trade have become more significant because protectionism has increased across the globe O because global demand for international products has softened Obecause online communication and distribution have significantly cut global marketing costs Obecause global consumers now have more diverse, heterogeneous needs 66. A&M Fashions is a small boutique firm located in the United States, but its domestic competition is increasing, If A&M Fashions expands into untapped global markets without the intense competition, it could O sell its products at discounted prices, thus driving up product sales and increasing profits. increase product exposure, thus maintaining sales and stabilizing profits. O sell its products for higher prices, thus increasing profits, increase Innovation, thus driving up sales and increasing profits. O increase product exposure, thus stabilizing sales and profits. 6c. If A&M Fashions does not compete in the global market, it could risk being overtaken by a larger company that could afford to underprice products in A&M's domestic markets by using profits eamed in larger global markets. This illustrates which reason for A&M to market globally? O to improve profits O necessity Innovation to improve profits O necessity innovation larger markets O demand 6d. An increasing number of expatriates (consumers who reside somewhere other than their native country) want access to their favorite products, including A&M Fashion products, regardless of where those products are manufactured. This illustrates which reason for A&M to market globally? O to improve profits O necessity Innovation O larger markets O demand 6e Products and styles that A&M modifies using product adaptation strategies coull results in a domestic demand for that modified product and style. This illustrates which reason for A&M to market globally? to improve profits O necessity Innovation farger markets O demand