Answer the five questions in short answer format. A paragraph or two will be enough to answer the question.

1.Describe an industry that seems to have strong competitive rivalry (besides the soft drink industry), and explain why.

2.What are some of the most pressing social/cultural and demographic trends that most businesses must face today?

3.Explain the value of knowing the debt/equity ratio.

4.Explain how Facebook, Twitter, and Instagram can represent both a threat and an opportunity for businesses.

5.Explain the value of company culture and how it can be shaped.