Issue 4: The Scranton Branch

Dunder Mifflin is an organization that spans several states, and thus each branch location has its own unique organizational culture. DM Corporate is looking to develop a strong, universal company culture that prioritizes: the well-being of employees, collaboration & teamwork, and diversity & inclusion. As such, DM Corporate is asking you to observe how the Scranton Branch ranges on these three culture dimensions, and to consider whether this branch needs a culture change.

(Q1). Drawing on theory and concepts, describe DM Scranton Branch's current company culture along the three dimensions that DM Corporate is interested in promoting. Use illustrative exhibits to support your answer

(Q2). Decide whether the company culture at DM Scranton Branch needs to change. If so, develop recommendations to DM Corporate regarding how to facilitate this change. If not, develop recommendations for how DM Scranton can maintain its company culture through time. Be specific in your recommendations to ensure their feasibility and applicability to this branch

hint: support the ideas presented in the case report with some exhibits in the Season 1, Episodes 1-3 of the TV series 'The Office' "American version"