Issues include ensuring that product listings are accurate, maintaining accordance with online selling laws, and maintaining web accessibility for persons with disabilities $.$ There is a lot of similarity between organizations selling goods and services online $.$ It can be difficult to analyze competitors and to distinguish product and service offerings It is estimated that it can cost $5$ times more to acquire a new customer than it costs to retain one $.$ The success rate of selling to an existing customer is $60-70\%$ versus only $5-15\%$ for a new customer