Issues

Probably one of the biggest issues that we've had across the 14 years at meerkats was the issue of how to deal with the digital transformation that was happening within the industry that came very quickly and became and got to a tipping point for most creative businesses around the 2016 mark and where you really need to make a decision about whether you were going to transform into digital or not but that's probably the single BC issue that we've had to date

Causes

What cause is she well the rise of digital in within the industry and it didn't just happen in overnight but as it grew and grew. There were some businesses that were and some implications for digital thinking within the industry that actually took some time to grab hold and we actually started the same year as Facebook in 2004. Facebook slightly bigger business and ours at the moment but it took a little while for Facebook to really gain traction and then to become a significant force so the combination of a range of businesses that were growing in scale but then also clients having the ability to embed digital thinking within their own organizations caused this massive inflection point where if you didn't offer digital then it was going to become a life-threatening issue for the business so was that coming together of things that were theoretically digital constructs and the physical organizational capacity to manage coming together that caused the requirement for the business to shift you

Company: Meerkats - advertising agency

Issue: Whether the company should change into fully digital transformation or not?

Causes: clients and competitors

Question: Provide three to five alternatives in order to solve the issue and causes?