It 1S Wednesday. Bill Gardner, a colleague and tormer rival tor the UHFU position to which you were ultimately promoted, has visited the CEU several times already this week. The company has traversed a difficult financial path, though the situation is improving. Still, Bill's visits are making you nervous. The CEO calls you to his office and says, \"Pacifico just discounted prices again. Bill says they plan to price us out of the market, in addition to providing superior customer service.\" A. Cost: $1,000,000 - Value Via Ancillaries B. Cost: $30,000,000 - Cost Follows Revenue C. Cost: $45,000,000 - Swap and Hedge