Question
It has been 2 years since Yash and Ankita started Alkaline Ltd. The company manufactures five products as discussed previously. While going through some of
It has been 2 years since Yash and Ankita started Alkaline Ltd. The company manufactures five products as discussed previously. While going through some of the financial statements of the firm, Ankita noticed some findings on the production of face washes and body washes. She penned down the necessary data in the form of a table as given below.
Face Wash | Body Wash | ||
Sales per month | Units | 5000 | 8500 |
Selling price | / unit | 200 | 250 |
Direct materials | / unit | 100 | 160 |
Direct labour @ 1/ hour | / unit | 15 | 15 |
Variable overheads | / unit | 10 | 20 |
Fixed overheads | / unit | 20 | 20 |
Total cost | / unit | 145 | 215 |
Yash and Ankita observe that the production of body washes is not as efficient as that of face washes despite using more or less the same ingredients and following the same process. They discuss discontinuing body wash production, with the following proposals:
- Shift the production capacity for body washes to produce face washes and reduce the price of face washes by 10 per unit.
- Stop the production of body washes completely and instead rent out the capacity to another small manufacturer who will pay 3,00,000 per month.
Current situation | Face Wash | Body Wash | |
Sales per month | Units | ||
Selling price | / unit | ||
Total VC | / unit | ||
Contribution | / unit | ||
Total Contribution | |||
Fixed costs | |||
Profit | |||
Proposal 1 | |||
No. of Hrs per unit | Wage/ Hour rate | ||
Total hours | |||
Capacity shifted to Facewash | |||
New capacity | |||
No. of units produced | |||
Fixed costs | |||
Sales per annum | Units | ||
Selling price | / unit | ||
Total VC | / unit | ||
Contribution | / unit | ||
Total Contribution | |||
Fixed costs | |||
Profit | |||
Proposal 2 | |||
Contribution from face wash as per current situation | |||
Rent to be received | |||
Total | |||
Fixed costs | |||
Profit |
Evaluation of options | Profit () | |
Continue both products | - | |
Body wash is discontinued and: | ||
Idle capacity unused | - | |
Idle capacity used for Face wash | - | |
Idle capacity rented | - |
Based on the data available, find out which of the two proposals is the financially healthier one.
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