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It has been theoretically and empirically generalized that Recency is always the most important factor for classification of customers in RFM analysis. False True
It has been theoretically and empirically generalized that Recency is always the most important factor for classification of customers in RFM analysis.
False
True
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School Finance A Policy Perspective
Authors: Allan Odden, Lawrence Picus
6th Edition
1259922316, 9781259922312
