It has expanded its international operations through franchising, typically service-oriented companies; focusing on the importance of good customer relations; and maintaining its commitment to childrens education. Franchisees need to have the know how and the know who to get the business off the ground quickly. KidZania provides the intellectual property (IP), designs, themes, know how, including operational manuals, and works with franchisees to develop the franchisees master plan. It also selects the right location for the franchisees operation.