It is a commercial for Mountain Dew. The commercial is since the first Mountain dew commercial startedTarget Audience 18-year-old males.

The memo has to have

Subject:

Background:

Key learnings: 3

Benefits:

Next Steps:

Here are some youtube commercials.

https://www.youtube.com/watch?v=dyu4Tpoq8hc

https://www.youtube.com/watch?v=4EQSjsW5ZIU

https://www.youtube.com/watch?v=m2NYdAmFCRs

https://www.youtube.com/watch?v=sim87a3-4_4

write and submit a P&G One-Page memo summarizing the key learnings you gained from this exercise.