Question
It is a marketing course: from the ad Dove Real Beauty Sketches | You're more beautiful than you think (6mins) found on the https://www.youtube.com/watch?v=litXW91UauE What
It is a marketing course:
from the ad Dove Real Beauty Sketches | You're more beautiful than you think (6mins) found on the https://www.youtube.com/watch?v=litXW91UauE
- What is the ad about talk brielfy what the company wants behind such an ad
- what product it is promoting and its characteristics
- what marketing tools are used
- did it convince you what attracted you the most
- Important: Analyze the ad using marketing terms in details
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
