It is based on product comparisons of at least four competitors in an industry. The purpose of this project is to help you to apply your learnings in the course COMM 291 primarily Analyzing the product of a company based on statistical descriptions. Comparing products of competitive companies in an industry based on statistical descriptions. And making a conclusion on how which product or company has the lead or advantage in the competition based on statistical descriptions. In so doing, the project will enable you to combine theory and practice, by applying your course learning to a real organization. Your Task Research, provide analysis, and compare products of four companies that belong to the same industry or field of business. The comparison must be made in six areas of characteristics of the companys product. The following brand can no longer be used in the research: Apple for smartphone and tablet Samsung for smartphone and tablet Huawei for smartphone Tesla EVs Honda (all cars) Kia (all cars) Toyota (all cars) Process You must submit your product analysis, findings, comparison, and recommendations to your instructor in a written (worth 100 marks); and The combined marks, out of 100, will then be converted to a percentage (i.e. out of 100), and this will be worth 10 % of the overall grade for this course. Guidance will be given in class on the required shape and format for the report.

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CRITERIA FOR ASSESSMENT OF WRITTEN REPORT

Please refer to the sample for the content of the paper. REQUIREMENTS FOR WRITTEN REPORT

The length of the basic report should be within the range of 6 -10 pages, plus any appropriate appendices/addenda, cover page, table of contents, and executive summary/abstract. The report must contain the following features: 1. Be prepared on a computer and be submitted on single-sided standard-sized letter paper (8.5 x 11 in. (216 x 279 mm.) 2. Have a front cover, showing:- course title, course code, the title of the project, name of student and number, name of the instructor, and date of submission. 3. Use double line-spacing and have a at least 1-inch margin on all sides. 4. Have a detailed Contents page. 5. Have individually numbered pages. 6. Have a clear and logical structure, using headings and sub-headings where appropriate. 7. Use the A.P.A citation system for the correct academic referencing of any published works referred to, summarized, paraphrased, or quoted from. (See page 6 for more information.) 8. Be written in Arial font style, with a font size of 11 (but you may, if you wish, use different font styles and sizes for any headings and sub-headings only. In producing your report, you must explain your findings, justify the points you make by citing supporting evidence from the case text, and explain any assumptions that you make. Your analysis, findings, and recommendations must

Criteria Score Introduction 2 Presentation Data 48 Comparative Analysis of the product 12 Conclusion 3 Completeness and Organization 5 Coherence and consistency 5 Format and Presentation (As a business paper) 10 Citation 5 Quality of Analysis/Reflection 10 Total 100