It is December 2019. Nintendo has hired you as an independent consultant to help them increase the market share of their new product, the Switch, and to help them understand the direction they need to take their products in the next generation of video game technology.

1. What are the key forces in the general environment that have most affected Nintendo's performance in the 21^st century?

2. How strong is each of Porter's five forces in the video game industry?

3. What internal resources, capabilities, and competencies does Nintendo have, and how do they position Nintendo with respect to Porter's five forces and with respect to its competitors?

4. What are the important trends in the industry and general environments that Nintendo will have to keep up with in the coming years?

5. What resources, capabilities, or competencies should Nintendo acquire or develop to maintain competitive advantage in the future?