It is evident that consumption and delivery of video content has increased over the last few years. More and more content is being distributed directly to viewers through the internet but can also be delivered via cable and satellite services. The increasing gravitation towards this type of content delivery frees viewers from cables, geographic restrictions and broadcast schedules, and fundamentally changes the way video is sold, produced and consumed. What is this type of video delivery called? Group of answer choices OTT or Over the Top Upfront Placement Programmatic Video Linear Television