It is fairly easy to set up a shop on Facebook to sell on the social media channel. Vendors can also link many existing mobile commerce sites to Facebook Shops as well. One disadvantage versus Facebook Marketplace is that a Facebook Shop must be advertised for people to find it. Assume you own a small business that manufactures and sells upscale designer-type purses to affluent customers.

 

 1: As this business, would you most likely want to sell your purses on Facebook Shops or Marketplace?

 2: What types of consumers would be likely to purchase your product on Facebook Shops vs. Facebook Marketplace?

3: How can you use Facebook's advertising targeting capabilities to effectively sell on a mobile app?

4: What other mobile technologies might you use to sell your purses?