It is helpful to think about your skills as a value proposition. It is like if you were a highly skilled professional offering your services to prospective clients. (Think about lawyers, doctors, financial planners, etc.) The problem with promoting services is that they are intangible and inseparable from their consumption. So, to convince someone to buy a service, the service salesman must utilize a range of special techniques commonly referred to as professional services marketing.

**Keeping in mind that the product (service) here is your skillset, how would you describe yourself as a skilled professional? Please explain.>**