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It is important to review HBR case - Olympic Rent a car to solve thi Gold Silver Bronze Total All Renters Only Non- Medalists Enterprise

It is important to review HBR case - Olympic Rent a car to solve thi

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Gold Silver Bronze Total All Renters Only Non- Medalists Enterprise Number of Cars Average Days Each Car Is Rented Members 21 63 146 230.0 Active Members 7.8 30.4 84.6 122.8 Rentals 354 703 1,073 2,130 Rental Days Paid 682 1,350 1,946 3,978 % of Total Rental Days Spending for Points Free Rental Days Claimed Active as a % of Total MembersActive as a '96 of Total Members Rentals Per Active Member Rental Days Paid per Active Member I Average Days per Rental Rental Spending Per Active Member asem OI (: |:| : I: Free Rental Days per Active Member I Revenue I Rental Day Variable Cost Per Rental Day Rental Days / Active Member Rental Revenue / Active Member Contribution Margin / Active Member Total Contribution Margin $ % of Total Contribution Margin $ Free Days Awarded /Active Member Variable Cost Per Rental Day Cost of Free Days / Active Member Economic Value of Active Medalist Member

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