It is interesting to contrast Edelman and Singer's Customer Journeys (E\&S) to the Lavidge and Steiner's Hierarchy of Effects model (L\&S) that we encountered in Lecture 2 (well I think that it is!). Which of the following statements is true? Select one: a. In E\&S Consideration precedes Evaluation, whereas in L\&S that is not the case b. L\&S does not include an Evaluation stage c. E\&S places considerably more emphasis than L\&S on feedback loops; that is, consumers may iterate back from latter stages to earlier ones. d. There is no similarity between the two; E\&S look at buying, while L\&S look at purchase behaviour