Question
It is January 2019 and you are reviewing the 2018 income statement for your property. Next week, you and six other general managers will meet
It is January 2019 and you are reviewing the 2018 income statement for your property. Next week, you and six other general managers will meet in El Paso, Texas with the regional manager for an annual performance review meeting. You gather the data provided below and use variance analysis to understand your results prior to the meeting. Data from an industry consultant show that the market size in 2018 was 73,363 rooms, and you used this information in calculating your 2018 sales forecast (in Exercises 2 and 3). Today, in January 2019, market data revealed that 60,575 rooms were sold in your area by you and your competitors. Calculate actual (1) market share and (2) average room rate so that you may use these numbers to create flex budgets that enable you to report (1) market size and (2) market share variances. Variances are computed relative to the budget. Use the budget you prepared in the Sunrise Hotels (D) case. The following table was obtained from your year-end income statement: Rooms Rented 15,713 Revenues $ 593,058 Controllable Costs Front Office 112,191 Housekeeping 56,165 Other Personnel 79,594 Total Personnel 247,950 Supplies 20,601 Other Expense 28,792 Repairs 37,218 Energy 60,795 Utilities 29,394 Total Expense $ 424,750 Controllable Profit $ 168,308
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