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It is necessary for retailers to develop and implement a communication program due to the following EXCEPT: * A. to increase customer awareness of their

It is necessary for retailers to develop and implement a communication program due to the following EXCEPT: *

A. to increase customer awareness of their Internet sites.

B. to attract customers to their stores.

C. to encourage customers to buy.

D. to build appealing brand images.

E. to increase leverage over vendor negotiations.

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