It is not Finance! These are Marketing.

1. The Chapstick name became so connected to lip balm from a tube that it lost its ability to copyright its name. As a result, Chapstic became a .

		Universal Brand
		Master Brand
		Ubiquitous Brand
		Common Brand

2. As suggested in class, new product failure ranges between:

		30-50%
		40-60%
		15-30%
		50-75%

3. While Professor was discussing the difference between strategic and tactical planning, he highlighted both Malt-o-Meal and Moms best as brands to consider. What was noteworthy about this example?

		Tactical planning was used when Malt-O-Meal chose Mom's best as the best benchmark to use for their upscale cereal brands.
		Tactical planning was responsible when Mom's Best use Malt-O-Meal cereals as a downward comparison in their advertising to highlight their upscale cereal brand.
		Tactical planning was used when Malt-O-Meal identified Mom's Best as a competitor that posed the greatest risk to their business plan of entering the upscale cereal market.
		Tactical planning was used when Malt-O-Meal launched Mom's Best as a way to complete in the upscale cereal market.

4. One of the functions of packaging is just to contain and protect a product. However, packaging also.

		is the fist connection between a product and a customer.
		helps promote and differentiate the product.
		may help facilitate recycling.
		all of the answers are what packaging does.

5. College students have always been a larger segment of the energy drink market. In effort to better meet the needs of this segment, Red Bull has added Red Bull cola to its energy drink line. Adding this item geared toward college students best describes which type of strategy?

		Diversification
		Product development
		Market penetration
		Market development