It is not unusual to see firms offering free product samples in grocery stores to let customers try the product before buying it$.$ Similarly, in today's world of digital marketing, one can read a chapter of a book before buying it$,$ or watch YouTube videos on different ways to use a product. All of these scenarios are aimed at which aspect of the $4$E framework?

Select one:

a$.$

educate

b$.$

energize

c$.$

excite

d$.$

engage

e$.$

experience